Elena Chatzopoulou

All papers authored by Elena Chatzopoulou

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2022 Elena Chatzopoulou

, Kseniya Navazhylava

Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation

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Elena Chatzopoulou

, Nicolas Travers

Authenticity Goes Digital: A Big Data Analysis of the Influence of the Country of Origin and Authenticity Perceptions on TripAdvisor Ethnic Restaurant Reviews

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2021 Dimitrios Frossinis, Nikos Anaxagora, Elena Chatzopoulou

Improved Safety On-board Using Augmented Reality Technology as a Training Tool

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E. Chatzopoulou

The influence of instagram upon millennials' purchase intention: Celebrity endorsement and image posts

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2020 Elena Chatzopoulou

, Márcio Carocho

, Francesco Di Gioia

, Spyridon A. Petropoulos

The Beneficial Health Effects of Vegetables and Wild Edible Greens: The Case of the Mediterranean Diet and Its Sustainability

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Elena Chatzopoulou

, Adrian Kiewiet

Millennials' evaluation of corporate social responsibility: The wants and needs of the largest and most ethical generation

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Elena Chatzopoulou

, Raffaele Filieri, Shannon Arzu Dogruyol

Instagram and body image: Motivation to conform to the “Instabod” and consequences on young male wellbeing

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Heather Skinner

, Elena Chatzopoulou

, Matthew Gorton

Perceptions of localness and authenticity regarding restaurant choice in tourism settings

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2019 Elena Chatzopoulou

, Matthew Gorton

, Sharron Kuznesof

Understanding authentication processes and the role of conventions: a consideration of Greek ethnic restaurants

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George Balabanis, Elena Chatzopoulou

Under the influence of a blogger: The role of information-seeking goals and issue involvement

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2018 Raffaele Filieri, Zhibin Lin, Simona D’Antone, Elena Chatzopoulou

A cultural approach to brand equity: the role of brand mianzi and brand popularity in China

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All papers authored by Elena Chatzopoulou