Gold nanorods have unique optical properties, which make them promising candidates for building nano-structured materials using a ''bottom-up'' strategy. We formulate stable bulk materials with anisotropic optical properties by inserting gold and iron oxide nanorods within a lamellar mesophase. Quantitative measurements of the order parameter by modelling the absorbance spectra show that the medium is macroscopically aligned in a direction defined by an external magnetic field. Under field, the system exhibits significant absorption dichroism in the infrared range, at the position of the longitudinal plasmon peak of the gold nanorods (about 1200 nm), indicating strong confinement of these particles within the water layers of the lamellar phase. This approach can yield soft and addressable optical elements.