When it comes to describe the mechanical behaviour of hot mix asphalt (HMA), the change of the mechanical properties over time due to environmental impacts known as ageing has to be considered. Hardening and embrittlement of bitumen lead to a reduced resistance against cryogenic cracks and premature formation of fatigue cracks in bituminous layers. Within this work, the microstructure of bitumen is investigated by conducting static shear creep tests on artificially composed bitumen with asphaltene contents varying between 0 vol-% and 26.71 vol-% as well as on a paving grade bitumen 70/100. Both are considered in unaged and laboratory-aged (rolling thin-film oven test + pressure ageing vessel) conditions to be able to identify and describe ageing effects. While the properties of the considered material phases of bitumen (identical to saturates, aromatics, resins and asphaltenes (SARA) fractions) seem to remain unaffected, an increase of the asphaltene content due to ageing can be observed. A micromechanical model is proposed that allows a prediction of the consequences of these microstructural changes on the mechanical behaviour of bitumen. Atomic force microscopy and environmental scanning electron microscopy images confirm a composition consisting of a micelle-like structure in a contiguous matrix, a structural representative volume element concept based on SARA fractions is suggested, extending an existing multiscale model for HMA. A very good accordance between model predictions and experimental results indicates the model's ability to reproduce as well as to describe the effects related to ageing.