Cambridge University Press, Behavioral and Brain Sciences, 04(29)
DOI: 10.1017/s0140525x06299084
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Mesoudi et al. overlook an illuminating parallel between cultural and biological evolution, namely, the existence in each realm of a continuum from intelligent, mindful evolution through to oblivious, mindless evolution. In addition, they underplay the independence of cultural fitness from biological fitness. The assumption that successful cultural traits enhance genetic fitness must be sidelined, as must the assumption that such traits will at least be considered worth having.