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All papers authored by Robert Rodes

This paper is made freely available by the publisher.

2016 Kevin C. Davis

ORCID

, Paul R. Shafer

ORCID

, Robert Rodes

ORCID

ORCID

, Heather Hansen

ORCID

ORCID

ORCID

, Diane Beistle

ORCID

Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign

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This paper is made freely available by the publisher.

Paul R. Shafer

ORCID

, Kevin C. Davis

ORCID

ORCID

, Robert Rodes

ORCID

, Diane Beistle

ORCID

Association Between Media Dose, Ad Tagging, and Changes in Web Traffic for a National Tobacco Education Campaign: A Market-Level Longitudinal Study

Download from dx.doi.org

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