Justin Paul
0000-0001-5062-8371
28 papers found
Refreshing results…
The role of brand experience, brand resonance and brand trust in luxury consumption
Effect of online social media marketing efforts on customer response
The bright side of online consumer behavior: Continuance intention for mobile payments
Mobile shoppers’ response to Covid-19 phobia, pessimism and smartphone addiction: Does social influence matter?
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach
Theory of dogmatism, personality traits and shopping behavior
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love
Neuroentrepreneurship: an integrative review and research agenda
Consumer ethics: A review and research agenda
How do digital natives perceive and react toward online advertising? Implications for SMEs
Consumers' choice behavior: An interactive effect of expected eudaimonic well‐being and green altruism
Tell us your concern, and we shall together address! Role of service booking channels and brand equity on post-failure outcomes
Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
Does social influence turn pessimistic consumers green?
Three decades of export competitiveness literature: systematic review, synthesis and future research agenda
Strategic CSR‐brand fit and customers’ brand passion: Theoretical extension and analysis
The soft skills gap: a bottleneck in the talent supply in emerging economies
Non‐deceptive counterfeit purchase behavior of luxury fashion products
Reviving tourism industry post-COVID-19: A resilience-based framework
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