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Forum Markenforschung 2016, p. 79-100

DOI: 10.1007/978-3-658-19668-4_5

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Equally diverse? Investigating the Congruence of Brand Management Research Schools with Approaches to Corporate Strategy

Book chapter published in 2017 by Holger J. Schmidt, Jörn Redler
This paper was not found in any repository; the policy of its publisher is unknown or unclear.
This paper was not found in any repository; the policy of its publisher is unknown or unclear.

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