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Galani Lyda, International Journal of Strategic Innovative Marketing, 03(04)

DOI: 10.15556/ijsim.04.03.001

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The Development of Loyalty with Online Services Customers

Journal article published in 2117 by Apostolos Giovanis
This paper is made freely available by the publisher.
This paper is made freely available by the publisher.

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Preprint: policy unknown
Question mark in circle
Postprint: policy unknown
Question mark in circle
Published version: policy unknown
Data provided by SHERPA/RoMEO

Abstract

Apostolos Giovanis Abstract: The purpose of this study is to propose and empirically validate a model explaining how the loyalty of individual users o...