Pheasants (Phasianus colchicus) are commonly killed on UK roads, presenting a threat to motorists and a loss to the game shooting industry. Pheasants may be inherently susceptible, or the recent increase in their artificial rearing and release may have exacerbated the situation, either through population increases or because artificial rearing has altered movement behaviour. We compared intra-annual patterns of roadkill reported in the UK from the 1960s (prior to the onset of mass release programmes) with that from the 2010s (when pheasant release was well established and widespread), considering roadkill sex and locations and accounting for changes in traffic levels. Pheasants in the UK are disproportionately likely to be reported killed on roads. However, this likelihood has not changed notably over the past 50 years. Instead, the timing of roadkill has changed. Pheasants in the 2010s are no longer susceptible during their breeding season, unlike in the 1960s, perhaps because relatively few breed successfully. Instead, roadkill first peaks in September–November as pheasants disperse from release pens, females first. Roadkill declines over winter, but when supplementary feeding ceases in February, we see a second peak in roadkill. Roadkill rates are higher in regions of the UK where there is little arable farming and hence natural food supplies are scarce.