We have used SVG to animate the Conference Logos at the Opening Session of each of the World Wide Web Conference Series since 2002 and as the basis of a number of student projects aimed at developing tools to ease the prduction of SVG animations. Our approach has been to construct a path toolkit, called path_ology, for manipulating SVG path descriptions using XSLT. The three main components of the toolkit are support for basic transformations of SVG paths, adding a third dimension to give 3D effects and finally support for animation scene development.