Published in
Impulse für die Markenpraxis und Markenforschung, p. 3-28
DOI: 10.1007/978-3-658-00427-9_1
Links
Tools
Trends in der Markenführung und Markenforschung – Ergebnisse der Expertenstudie DieMarkentrends 2011
Book chapter published in 2013 by
Carsten Baumgarth,
Dirk-Mario Boltz
This paper was not found in any repository, but could be made available legally by the author.
Full text: Unavailable
Published version:
archiving forbidden
Data provided by 