We report extensive 3-yr multiwavelength observations of the WZ Sge-type dwarf nova SSS J122221.7-311525 during its unusual double superoutburst, the following decline and in quiescence. The second segment of the superoutburst had a long duration of 33 days and a very gentle decline with a rate of 0.02 mag/d, and it displayed an extended post-outburst decline lasting at least 500 days. Simultaneously with the start of the rapid fading from the superoutburst plateau, the system showed the appearance of a strong NIR excess resulting in very red colours, which reached extreme values (B-I~1.4) about 20 days later. The colours then became bluer again, but it took at least 250 days to acquire a stable level. Superhumps were clearly visible in the light curve from our very first time-resolved observations until at least 420 days after the rapid fading from the superoutburst. The spectroscopic and photometric data revealed an orbital period of 109.80 min and a fractional superhump period excess