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Oxford University Press, Alcohol and Alcoholism, 1(52), p. 84-94, 2016

DOI: 10.1093/alcalc/agw085

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Does Industry-Driven Alcohol Marketing Influence Adolescent Drinking Behaviour? A Systematic Review.

Journal article published in 2016 by S. (Stephanie) Scott ORCID, C. (Colin) Muirhead, J. (Janet) Shucksmith, R. (Rachel) Tyrrell, E. (Eileen) Kaner
This paper is available in a repository.
This paper is available in a repository.

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Abstract

To systematically review evidence on the influence of specific marketing components (Price, Promotion, Product attributes and Place of sale/availability) on key drinking outcomes (initiation, continuation, frequency and intensity) in young people aged 9-17.