Neurosciences, and particularly Cognitive Sciences, study creativity for the implications in understanding human and machine approach to problem solving. In fact, subjects such as Cognitive Psychology, Brain Neurobiology and Artificial Intelligence, investigate creativity mechanisms related to the human brain and cognition. We can state that creativity is a part of every human daily activity, so that, to understand individuals behaviour and abilities and the mechanisms of mind, we must start from the creative process, as, in general, the search of a different (innovative) solution to a problem. In this paper, we will treat the cognitive aspect of the creative process, particularly starting from cognitive technologies, devices helping researchers to analyse the process by the point of view of the artificial and natural intelligences.