Abstract The channel assignment problem is a complex problem which requires that under certain constraints a minimum number of channels have to be assigned to mobile calls in the wireless mobile system. In this paper, we propose a new scheme, which is based on double band frequency and channel borrowing strategy. The proposed scheme takes into account factors such as limited bandwidth of wireless networks and the capacity of underlying servers involved in processing mobile calls. It aims to ensure end-to-end performance by considering the characteristics of mobile devices. This is achieved by determining the position of users (or mobile stations) in wireless mobile systems. The proposed scheme is simulated in order to investigate its efficiency within a specific area of a large city in Saudi Arabia. Experimental results demonstrate that the proposed scheme significantly improves the performance of mobile calls as well as reduces the blocking when the number of mobile call increases.