Wireless object tracking applications are gaining popularity and will soon utilize emerging ultra-low-power device-to-device communication. However, severe energy constraints require much more careful accounting of energy usage than what prior art provides. In particular, the available energy, the differing power consumption levels for listening, receiving, and transmitting, as well as the limited control band- width must all be considered. Therefore, we formulate the problem of maximizing the throughput among a set of heterogeneous broadcasting nodes with differing power consumption levels, each subject to a strict ultra-low-power budget. We obtain the oracle throughput (i.e., maximum achievable throughput) and use Lagrangian methods to design EconCast - a simple asynchronous distributed protocol in which nodes transition between sleep, listen, and transmit states, and dynamically change the transition rates. We also show that EconCast approaches the oracle throughput. The performance is evaluated numerically and via extensive simulations and it is shown that EconCast outperforms prior art by 6x - 17x under realistic assumptions. Finally, we implement EconCast using the TI eZ430-RF2500-SEH energy harvesting nodes and experimentally show that in realistic environments it obtains 57% - 77% of the analytically computed throughput. ; Comment: Accepted to the 12th International Conference on emerging Networking EXperiments and Technologies (ACM CoNEXT'16)