Alcohol has been characterised as among the most harmful drugs on the planet. Excessive alcohol consumption has been found to be particularly prevalent among sports participants. The promotion of alcohol at sporting events and venues, sponsorship by the alcohol industry of individual athletes and sports clubs, and the engagement of clubs and players in practices such as drinking games and alcohol awards have been associated with increased levels of alcohol consumption. Sporting club based interventions which attempt to address these and other practices associated with excessive consumption therefore may represent an effective strategy in reducing harm among sporting club members.