In this paper the control problem of the wind turbine driven doubly fed induction generator (DFIG) is faced, both in wind park operator and system operator perspective. Two control schemes are proposed, based on feedback linearization theory for MIMO systems and PI controllers: the first one for simultaneous active and reactive power regulation, the second one for simultaneous propeller angular speed and reactive power regulation. They are shown to allow the deliver of ancillary services to the system operator and the maximization of wind park operator profitability respectively. © 2010 IEEE.