We report bulk, room-temperature hyperpolarization of 13C nuclear spins observed via high-field nuclear magnetic resonance (NMR). The hyperpolarization is achieved by optical pumping (OP) of nitrogen vacancy defect centers in diamond accompanied by dynamic nuclear polarization (DNP). The technique harnesses the large optically-induced spin polarization of NV- centers at room temperature, which is many orders of magnitude greater than thermal equilibrium polarization and typically achievable only at sub-Kelvin temperatures. Transfer of the spin polarization to the 13C nuclear spins is accomplished via a combination of OP and microwave irradiation. The OP/DNP is performed at 420 mT, where inductive detection of NMR is feasible, in contrast to the typically exploited level anticrossing regimes at 100 mT and 50 mT. Here, we report a bulk nuclear spin polarization of 6%. This polarization was generated in situ and detected with a standard, inductive NMR probe without the need for sample shuttling or precise crystal orientation. Hyperpolarization via OP/DNP should operate at arbitrary magnetic fields, enabling orders of magnitude sensitivity enhancement for NMR of solids and liquids at ambient conditions.