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JMIR Publications, Journal of Medical Internet Research, 6(16), p. e158, 2014

DOI: 10.2196/jmir.3267

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Click “Like” to Change Your Behavior: A Mixed Methods Study of College Students’ Exposure to and Engagement With Facebook Content Designed for Weight Loss

Journal article published in 2014 by Gina Merchant, Nadir Weibel, Kevin Patrick, James H. Fowler ORCID, Greg J. Norman, Anjali Gupta, Christina Servetas, Karen Calfas, Ketaki Raste, Laura Pina, Mike Donohue, William G. Griswold ORCID, Simon Marshall
This paper is made freely available by the publisher.
This paper is made freely available by the publisher.

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Abstract

Overweight or obesity is prevalent among college students and many gain weight during this time. Traditional face-to-face weight loss interventions have not worked well in this population. Facebook is an attractive tool for delivering weight loss interventions for college students because of its popularity, potential to deliver strategies found in successful weight loss interventions, and ability to support ongoing adaptation of intervention content.