Published in
Erfolgsfaktoren der Markenführung, p. 422-435
DOI: 10.15358/9783800650682-422
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Marke, persönliche Beziehungen oder Leistung: Welcher Marketing-Ansatz ist wirklich wichtig in B-to-B-Märkten?
Book chapter published in 2007 by
Carsten Baumgarth
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