Evolutionary biology and ecology have always been collaborative enterprises, benefitting enormously from active communication of ideas among traditional acad-emic networks of peers. The Internet age, with its thriving online social networks, offers new tools that can help our current generation of biologists to collab-orate, and communicate with the public, more effect-ively. Having a dynamic web presence, being part of an active blogging, Facebook, or Google+ community, and being a strategic tweeter can help your research, teach-ing, and service programs. Below we outline how to be a strategically savvy and active social media scientist, and discuss some of the pitfalls to avoid wasting time. We highlight some ecologists and evolutionary biolog-ists who are active in social media to help you under-stand the many ways social media can help you in your academic life.