Hogrefe, Social Psychology, 4(42), p. 300-313, 2011
DOI: 10.1027/1864-9335/a000072
Full text: Download
Two attitude dichotomies—implicit versus explicit and affect versus cognition—are presumed to be related. Following a manipulation of attitudinal focus (affective or cognitive), participants completed two implicit measures (Implicit Association Test and the Sorting Paired Features task) and three explicit attitude measures toward cats/dogs (Study 1) and gay/straight people (Study 2). Based on confirmatory factor analysis, both studies showed that explicit attitudes were more related to implicit attitudes in an affective focus than in a cognitive focus. We suggest that, although explicit evaluations can be meaningfully parsed into affective and cognitive components, implicit evaluations are more related to affective than cognitive components of attitudes. (PsycINFO Database Record (c) 2012 APA, all rights reserved)