One aspect of small and medium-sized enterprises (SMEs) electronic commerce activity that is acknowledged but rarely examined is their use of websites as they are a critical element of their business growth and competitiveness (Loiacono et al., 2002). Their successful design and use can alter the effectiveness of an SME’s venture into electronic commerce. However, SMEs are still lagging behind larger organizations in the adoption and evaluation of their electronic commerce activities despite the benefits it offers (Lin et al., 2007) and in overcoming the potential barriers that hamper their evaluation practices (Standing and Lin, 2007). Understanding the factors used by the SMEs’ potential customers to evaluate their website effectiveness can serve as a basis for creating and improving websites (Simmons et al., 2007).