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Handbuch Business-to-Business-Marketing, p. 385-414

DOI: 10.1007/978-3-8349-4681-2_19

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B-to-B-Marken: Forschungsstand und Bezugsrahmen der Markenführung

Book chapter published in 2015 by Carsten Baumgarth
This paper was not found in any repository; the policy of its publisher is unknown or unclear.
This paper was not found in any repository; the policy of its publisher is unknown or unclear.

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