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Published in

Emerald, International Journal of Wine Marketing, 2(9), p. 5-31, 1997

DOI: 10.1108/eb008668

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Wine Tourism and Network Development in Australia and New Zealand: Review, Establishment and Prospects

Journal article published in 1997 by C. Michael Hall ORCID, Brock Cambourne, Niki Macionis, Gary Johnson
This paper was not found in any repository, but could be made available legally by the author.
This paper was not found in any repository, but could be made available legally by the author.

Full text: Unavailable

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Abstract

Wine tourism is an area of growing interest because of its potential to contribute to regional development and employment at times of rural restructuring, particularly through the development of inter and intra industry networks. This paper provides a review of wine tourism, briefly discusses networks and their value, then analyses the development of wine tourism networks in Australia and New Zealand. The research indicates that although wine tourism network development is being actively encouraged, substantial difficulties exist because of the perception by many in the wine industry that they are not part of tourism. The paper concludes that while the development of new organisational structures to encourage wine tourism development are useful, they must be complimented by research on linkages, education of potential network members in order to close information gaps; and the development of network structures which maximise the overlap and linkages mat exists between the wine and tourism industries.