Emerald, European Business Review, 6(95), p. 35-41, 1995
DOI: 10.1108/09555349510101336
Emerald, International Journal of Entrepreneurial Behavior & Research, 2(3), p. 111-121
DOI: 10.1108/13552559710175400
Full text: Unavailable
Presents a method for environmental scanning for small– to medium‐sized enterprises (SMEs) not familiar with strategic planning. Mental modelling is used to scan the domino effects of patterns of change and relate them to the micro, rather than the macro level. Posits unique opportunities and some threats for SMEs as a result of the single market. Suggests that this method will be of benefit to entrepreneurs, advisers, and students on entrepreneurial business courses.