Published in

Emerald, European Business Review, 6(95), p. 35-41, 1995

DOI: 10.1108/09555349510101336

Emerald, International Journal of Entrepreneurial Behavior & Research, 2(3), p. 111-121

DOI: 10.1108/13552559710175400

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Mental modelling complexity in EC value chains

Journal article published in 1995 by Peter McHardy
This paper was not found in any repository, but could be made available legally by the author.
This paper was not found in any repository, but could be made available legally by the author.

Full text: Unavailable

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Abstract

Presents a method for environmental scanning for small– to medium‐sized enterprises (SMEs) not familiar with strategic planning. Mental modelling is used to scan the domino effects of patterns of change and relate them to the micro, rather than the macro level. Posits unique opportunities and some threats for SMEs as a result of the single market. Suggests that this method will be of benefit to entrepreneurs, advisers, and students on entrepreneurial business courses.