In this letter the authors demonstrate that the emission of plasmon/exciton polaritons in an organic semiconductor can be extracted using surface plasmon cross coupling. A J-aggregated cyanine dye layer is deposited on a silver film and then the whole structure is periodically corrugated. As a result of this corrugation, the dispersion lines of the surface modes on both sides of the silver layer may cross. At this crossing point, an increase in the polaritonic emission is observed. The contributions of unpolarized incoherent states and of the TM polarized polaritons emission are separated.