We present an analysis of 7 clusters observed by XMM as part of our survey of 17 most X-ray luminous clusters of galaxies at z=0.2 selected for a comprehensive and unbiased study of the mass distribution in massive clusters. Using public software, we have set up an automated pipeline to reduce the EPIC MOS & pn spectro-imaging data, optimized for extended sources analysis. We also developped a code to perform intensive spectral and imaging analysis particularly focussing on proper background estimate and removal. XMM deep spectro-imaging of these clusters allowed us to fit a standard beta-model to their gas emission profiles as well as a standard MEKAL emission model to their extracted spectra, and test their inferred characteristics against already calibrated relations. ; Comment: 6 pages; accepted by Advances in Space Research: Session "New X-ray Results from Clusters of Galaxies and Black Holes", eds. C. Done, E. M. Puchnarewicz, M. J. Ward, in Proc. of 34th COSPAR Scientific Assembly, 10-19 Oct 2002; Houston, TX, USA)