PKS 2155-304 was observed with BeppoSAX in November 1997 for 64 ksec (total elapsed time 33.5 hours) and, for the first time, simultaneously in gamma-rays with EGRET on board the Compton Gamma Ray Observatory and with the ground based TeV telescope CANGAROO, during a phase of high brightness in the X-ray band. The LECS and MECS light curves show a pronounced flare (with an excursion of a factor 3.5 between min and max), with evidence of spectral hardening at maximum intensity. The source is weakly detected by the PDS in the 12-100 keV band with no significant evidence of variability. The broad band X-ray data from Beppo SAX are compared with the gamma-ray results and discussed in the framework of homogenous synchrotron self Compton models. ; Comment: 4 pages, 2 figures, latex-macros memsait.sty, epsf.sty, to be published in the proceedings of the conference "Dal nano al Tera eV: tutti i colori degli AGN", third italian conference on AGNs, Roma, May 18-21 1998, Memorie S.A.It