Dissemin
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Dissemin
Jörg Henseler
Baumgarth et al., 2016
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@inproceedings{Baumgarth2016, author = {Baumgarth, Carsten and Kristal, Samuel and Henseler, Jörg}, month = {apr}, title = {When co-creation goes wrong-Brand dilution through non-collaborative co-creation}, url = {https://www.researchgate.net/profile/Carsten_Baumgarth/publication/301677444_When_co-creation_goes_wrong-Brand_dilution_through_non-collaborative_co-creation/links/572144d508ae82260fab405c.pdf}, year = {2016} }
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When co-creation goes wrong-Brand dilution through non-collaborative co-creation
Proceedings article published in 2016 by
Carsten Baumgarth
,
Samuel Kristal
,
Jörg Henseler
This paper is available in a repository.
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