Results of optical spectroscopy reveal strong influence of plasmon excitations in silver nanowires on the fluorescence properties of poly(3-hexylthiophene) (P3HT), which is one of the building blocks of organic solar cells. For the structure where a conductive polymer poly(3,4-ethylenedioxythiophene):poly(styrenesulfonate) was used as a spacer in order to minimize effects associated with non-radiative energy transfer from P3HT to metallic nanoparticles, we demonstrate over two-fold increase of the fluorescence intensity. Results of time-resolved fluorescence indicate that the enhancement of emission intensity can be attributed to increased absorption of P3HT. Our findings are a step towards improving the efficiency of organic solar cells through incorporation of plasmonic nanostructures.