We study the effect of latency on binary-choice opinion formation models. Latency is introduced into the models as an additional dynamic rule: after a voter changes its opinion, it enters a waiting period of stochastic length where no further changes take place. We first focus on the voter model and show that as a result of introducing latency, the average magnetization is not conserved, and the system is driven toward zero magnetization, independently of initial conditions. The model is studied analytically in the mean-field case and by simulations in one dimension. We also address the behavior of the Majority Rule model with added latency, and show that the competition between imitation and latency leads to a rich phenomenology.