Bird song, like many other male secondary sexual characters, may have evolved as intra- or inter-sexual signals of male phenotypic quality. The hypotheses that song rate and song features reflect androgen levels and body condition, qualities useful in male–male competition, and that they are also influenced by social context, was tested for the first time in the present correlational study. The relationships between song rate and 14 variables describing song structure, respectively, and absolute plasma testosterone levels, body mass, body condition, number of neighbouring males and distances between nest sites in male barn swallows,Hirundo rustica, were analysed. Song rate was not correlated with any of the song features nor with male or social context characteristics. By contrast, a harsh song syllable, the ‘rattle’, was positively related to plasma testosterone levels, and its peak amplitude frequency varied inversely with male body mass and condition. In addition, eight features of song varied according to the social environment of each male. In particular, males sang longer and more varied songs when they had few or no neighbours, whereas males in highly competitive contexts uttered short songs, interrupted them more frequently, and emphasized the rattle. Neighbouring males also sang more similar songs than distant males, and this resulted in matched countersinging. The quality of song output therefore reflects aspects of male competitive potential, and relationships between song structure and social context suggest that some features, such as the rattle, might have originally evolved to serve in male–male interactions; a female preference may have further promoted song evolution leading to complex syllable repertoires.