Biological activity, functionality and synthesis of (fluoro)quinolones is closely related to their precursors (for instance 3-fluoroanilinoethylene derivatives), i.e. their functional groups, conformational behavior and/or electronic structure. Herein, the theoretical study of 3-fluoroanilinoethylene derivatives is presented. Impact of substituents (acetyl, methyl ester and ethyl ester) on the conformational analysis and the spectral behavior is investigated. The B3LYP/6-311++G** computational protocol is utilized. It is found that the intramolecular hydrogen bond N-H⋯O is responsible for the energetic preference of anti (a) conformer (anti position of 3-fluoroanilino group with respect to the C=C double bond). The Boltzmann ratios of the conformers are related to the differences of the particular dipole moments and/or their dependence on the solvent polarity. The studied acetyl, ethyl ester and methyl ester substituted fluoroquinolone precursors prefer in the solvent either EZa, ZZa or both conformers equally, respectively. In order to understand the degree of freedom of rotation of the trans ethyl ester group, B3LYP/6-311G** molecular dynamic simulations were carried out. Vibrational frequencies, electron transitions as well as NMR spectra are analyzed with respect to conformational analysis including the effect of the substituent. X-ray structures of the precursors are presented and compared with the results of the conformational analysis.