This paper describes the use of digital imaging acquired from a conventional desktop scanner for characterization of newly synthesized amino-nitroquinoxaline dyes. The synthetic protocol was based on reactions of building block 2,3-dichloro-6,7-dinitroquinoxaline with aliphatic amines and experiments based on image analysis were carried out with compounds in solution (96-microwell plates) and/or adsorbed on silica (thin-layer chromatography (TLC) plates). Three main goals were achieved: firstly, compounds 2-chloro-6,7-dinitro-3-pyrrolidinoquinoxaline and 6,7-dinitro-2,3-dipyrrolidinoquinoxaline had their concentration predicted in dimethyl sulfoxide (DMSO) solution, as a mixture. Secondly, TLC studies were performed to build a kinetic profile in attempt to monitor reaction involving conversion of 2-chloro-6,7-dinitro-3-pyrrolidinoquinoxaline into 6,7-dinitro-2,3-dipyrrolidinoquinoxaline. Lastly, image analysis and UV-Vis spectroscopy were applied to study the interaction of 2,3-di-n-butylamino-6,7-dinitroquinoxaline with hydroxide anion in DMSO. These approaches based on digital image characterization were successfully implemented in qualitative and quantitative analysis of organic dyes.