A geoethical approach to geodiversity allows better understanding of the value of abiotic nature and enhances its conservation and development. Our basic assumption is that even during an economical crisis, geoheritage sites can serve both public and private interests. A set of nine strategic geothematic areas were chosen to represent the geodiversity of the Piemonte region, north-western Italy, each of which is characterized by great potential for scientific studies, enhancement of public understanding of science, recreational activities, and economic support to the local communities. Specialized research teams individuated critical aspects to advance our knowledge of the geological history of the Piemonte region, through climate and environmental changes, natural hazards, soil processes, and georesources. The scientific concepts and techniques were coupled with geodiffusion actions and products: not only geosites, but also museum collections, evidence of mining and quarrying activities, science exhibitions, and nature trails. The preliminary results have allowed action plans to be developed with local partners, to assess the geoheritage management requirements. A series of investigations were carried out to improve the visual representation of the geological processes and the evolutionary scenarios. Further outcomes of the project will include didactic tools for educators, schools, and the public in general.