Iron and cobalt complexes are a new family of catalysts for ethylene oligomerization and polymerization. The extensive researches on bis(imino)pyridyl metal complexes have been carried out with the aim of synthesizing their derivatives and finding suitable reaction parameters for the optimum activity. Beyond the modification works of bis(imino)pyridyl metal complexes, several alternative models with similar coordination sphere have been developed in our group. This review article describes our experiences in innovating new models of iron and cobalt complexes as catalysts for ethylene oligomerization and polymerization.