The GALEX Arecibo SDSS Survey (GASS) is an ambitious program designed to investigate the cold gas properties of massive galaxies, a challenging population for HI studies. Using the Arecibo radio telescope, GASS is gathering high-quality HI-line spectra for an unbiased sample of ~1000 galaxies with stellar masses greater than 10^10 Msun and redshifts 0.025 < z < 0.05, uniformly selected from the SDSS spectroscopic and GALEX imaging surveys. The galaxies are observed until detected or until a low gas mass fraction limit (1.5-5%) is reached. We present initial results based on the first Data Release, which consists of ~20% of the final GASS sample. We use this data set to explore the main scaling relations of HI gas fraction with galaxy structure and NUV-r colour, and show our best fit plane describing the relation between gas fraction, stellar mass surface density and NUV-r colour. Interesting outliers from this plane include gas-rich red sequence galaxies that may be in the process of regrowing their disks, as well as blue, but gas-poor spirals. Comment: 4 pages, 2 figures. To appear in "Hunting for the Dark: The Hidden Side of Galaxy Formation", Malta, 19-23 Oct. 2009, eds. V.P. Debattista & C.C. Popescu, AIP Conf. Ser