Novel photochromic dithienylethene-based platinum(II) complexes (C^N^N)Pt(C≡C-DTE-C6H4-D) ((C^N^N) = 4,4'-di(n-hexyl)-6-phenyl-2,2'-bipyridine; D = H, NMe2) were prepared and characterized. Their excellent photochromic properties allow the photo-induced switching of their second-order nonlinear optical properties in solution, as measured by the EFISH technique, due to the formation of an extended p-conjugated ligand upon suitable electromagnetic radiation. Insights into the electronic structures of the complexes and the nature of their excited states have been obtained by DFT and TD-DFT calculations. These novel Pt(II) complexes were nanoorganized in polymer films which were poled, affording new materials characterized by a good second-order NLO response that can be easily switched, with an excellent NLO contrast. To the best of our knowledge, our compounds allowed to design the very first examples of switchable NLO polymer films based on metal complexes.