AbstractThe Fermi Flare Advocate (also known as Gamma-ray Sky Watcher, FA-GSW) service provides a daily quick-look analysis and review of the high-energy gamma-ray sky seen by the Fermi Gamma-ray Space Telescope. The duty offers alerts for potentially new gamma-ray sources, interesting transients and flares. A weekly digest containing the highlights about the GeV gamma-ray sky is published in the web-based Fermi Sky Blog. During the first 3 years of all-sky survey, more than 150 Astronomical Telegrams, several alerts to the TeV Cherenkov telescopes, and targets of opportunity to Swift and other observatories, were realized. That increased the rate of simultaneous multi-frequency observing campaigns and the level of international cooperation. Many gamma-ray flares from blazars (such as extraordinary outbursts of 3C 454.3, intense flares of PKS 1510-089, 4C 21.35, PKS 1830-211, AO 0235+164, PKS 1502+106, 3C 279, 3C 273, PKS 1622-253), short/long flux duty cycles, unidentified transients near the Galactic plane (like J0910-5041, J0109+6134, the Galactic center region), flares associated with Galactic sources (like the Crab nebula, the nova V407 Cyg, the microquasar Cyg X-3), emission of the quiet and active sun, were observed by Fermi and communicated by FA-GSWs.