A rapid LC–MS/MS method for quantification of phenols and polyphenols in authentic wine samples with unrivalled sensitivity was developed. Excellent limits of detection in the low μg L−1 range were achieved. Reversed phase HPLC employing sub-2 μm particles as stationary phase allowed high-throughput analysis with analysis times of 10 min for 11 compounds. The phenolic pattern was assessed in 97 authentic wine samples (stored under identical conditions without further treatment or modification) comprising eleven geographical Austrian regions, six grape varieties and five vintages. Canonical discriminant analysis was applied to the data set showing the suitability of the (poly)phenolic spectrum for classification of the wine samples. The method allowed a geographic discrimination of several grape varieties and a grape variety based discrimination of four regions. As a novel finding excellent (poly)phenol-based differentiation of the five investigated vintages (2003–2007) was achieved.