Triggered by the quest for new organic materials and micro-structures for photovoltaic applications, a novel class of donor-acceptor-donor (DAD) triads extended with siloxane chains has been synthesized in our labs. Because of the siloxane chains, the molecules self-organize into a smectic liquid crystal phase, resulting in a stacking of the DAD cores.We report here a preliminary study of the ultrafast dynamics of energy and charge transfer studied by femtosecond broadband transient absorption experiments on isolated triads in chloroform.