The study was conducted to assess the management of fish fry and fingerling marketing of jessore in Bangladesh. The data was collected from 417 respondent were randomly selected during April 2013 to March 2014. The hatchery owner sold their spawn 77% to nursery and 23 % are sold to fish far mer. The hatcheries were commonly breed Rohu, Catla, Mrigel, Silver carp, Grass carp, Common carp, Thai puti, P angus, Kalbaus, Bata and often Black carp, Bighead carp, Koi and Tilapia etc. Total running nurseries were 477 at Jessore sadar. The average depth of pond in the study area was found 2.45 meter. In Chachra, it was observed that maxi mum 5 cycles of rearing fingerlings was conducted in 2012. It was reported that approximately 4689653 kg fry were produced from 477 nurseries during the year 2013. In the Chachra region it was observed that 64% nursery owner used leased ponds. In case of trading pond trader use leased pond 86% and owned pond 14%. Trading pond' s water temperature fluctuated 11° to 37°. Last 3 years ago the total number of traders was 186 people and now it is 300 people. 49% are used plastic drum for transportation of fry and fingerling, 32% used Aluminum bowl, 7% is used oxygenating poly bag and rest 12% are transported by oxygenating drum. The marketing channel of fish fry and fingerling is start with brood pond and continues with hatchery, nursery, fry and fingerling traders, intermediates, buyer, far mer, and then farming pond. In the present study the business running year round from January to December. Fry traders used to come from different districts of Bangladesh and also fry are distributed in India at west Bengal, Assam and other region.