Urban green infrastructure attracts growing attention for its potential as a nature-based strategy to improve quality of life through the provision of ecosystem services. In this paper, we value cultural ecosystem services in relation to land-uses and management regimes of urban green infrastructure. Through a survey among 198 beneficiaries of the largest urban park in Barcelona, Spain, we assessed cultural ecosystem services in monetary and non-monetary terms in relation to land-uses and management regimes. Results from our research suggest that monetary and non-monetary valuations capture complementary information, and show that values of cultural ecosystem services change across different green infrastructure assets and management regimes. For example, ‘environmental learning’ generates low monetary values but high non-monetary values. Stronger place values were related with low management intensity, while values for tourism increase with land-uses embedding cultural facilities. We discuss monetary and non-monetary values in the light of urban green infrastructure strategies and indicate potentials for urban planning and management to proactively alter the provision of cultural ecosystem services through specific configurations of land-uses and management intensity.