This paper presents the development of a simplified and automatic heliostat positioning offset correction control system using artificial vision techniques and common CCD devices. The heliostats of a solar power plant reflect solar radiation onto a receiver (in this case, a volumetric receiver) placed at the top of a tower in order to provide a desired energy flux distribution correlated with the coolant flow (in this case air mass flow) through the receiver, usually in an open loop control configuration. There exist error sources that increase the complexity of the control system, some of which are systematic ones, mainly due to tolerances, wrong mirror facets alignment (optical errors), errors due to the approximations made when calculating the solar position, etc., that produce errors (offsets) in the heliostat orientation (aiming point). The approximation adopted in this paper is based on the use of a B/W CCD camera to correct these deviations in an automatic way imitating the same procedure followed by the operators. The obtained images are used to estimate the distance between the sunbeam centroid projected by the heliostats and a target placed on the tower, this distance thus is used for low accuracy offset correction purposes. Basic threshold-based image processing techniques are used for automatic correction.