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Taylor & Francis, Journal of Euromarketing, 4(13), p. 5-29

DOI: 10.1300/j037v13n04_02

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The Metamorphosis of Greek Consumers' Sentiments Toward Marketing and Consumerism

Journal article published in 2004 by Steven Lysonski, Srinivas Durvasula, Yorgos Zotos
This paper is available in a repository.
This paper is available in a repository.

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Abstract

This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae, and drug doses should be independently verified with primary sources. The publisher shall not be liable for any loss, actions, claims, proceedings, demand, or costs or damages whatsoever or howsoever caused arising directly or indirectly in connection with or arising out of the use of this material.