Cell Press, Trends in Ecology and Evolution, 2(29), p. 65-67
DOI: 10.1016/j.tree.2013.12.008
Full text: Download
Public engagement is widely recognized as a key priority for achieving societal support for research. We spotlight creativity in public engagement as a way of reaching wider audiences and incentivising researcher involvement, demonstrating some of the possibilities with a recent initiative to engage the public with ecology at music festivals.