Business process reengineering (BPR) and total quality management (TQM) both emphasise the benefits that a process orientated view of company operations can bring. Acquiring a clear definition of the “as‐is” business process and developing an understanding about how the process may be re‐engineered is a crucial stage in any BPR project. This early phase normally has three objectives: to achieve a full understanding of the process to be re‐engineered so as to clarify its objectives and characteristics; to create a shared vision and understanding among the re‐engineering team; to have a basis for starting the redesign. To support this phase, there is a range of tools: manual, computer supported and computer enabled which are traditionally used to help in the activities of process definition and analysis. This paper describes some of the newer approaches. The product introduction process (PIP) is examined in a general sense, and specific examples from the automotive industry are taken as a basis for evaluation of the available tools and applications. A sample from the process analysis tools identified was used to model the PIP, and from the difficulties and successes an understanding of the attributes required in such an analysis tool was derived.