One hundred and fifty-seven sherds of Campanian pottery were analysed by inductively coupled plasma optical emission spectroscopy (ICP-OES) and flame emission spectroscopy (FES). The sherds were found in the course of archaeological excavations carried out at the sites of Sibari, Cosenza, Crotone, Locri, Reggio and Oppido Mamertina in southern Italy (ancient Bruttium, today Calabria). Analyses were carried out on dissolved samples, determining 15 elements per sample (Al, Fe, Ca, Mg, Ti, Mn, Sr, Ba, Cr, Cu, Y, La and Sc by ICP-OES, and Na and K by FES). Analytical data were subject to multivariate statistical treatment by hierarchical cluster analysis and principal components analysis. Results indicated different compositional groups, allowing one to separate suspected imports from Campania, Etruria and Sicily from each other and from likely local products. The latter could be further classified into different groups, comprising imitations of foreign forms as well as original local products.